All brands should have a video marketing strategy! This is a fact and if you are not creating video, you are falling behind of your competition. Nowadays, videos dominate social media and people love watching them!
Videos can promote and market your products or services, increase engagement on social channels, educate consumers and customers and reach new audiences. The best thing is that video production doesn’t have to cost a fortune! You can create videos with your smartphone camera and then edit them with phone apps. You can go live on Facebook, Instagram and Youtube using just your phone and engage with thousands of potential customers.
Why should you focus on videos?
According to the latest report from Wyzowl, 63% of businesses have started using videos as part of their marketing strategy. 82% of the businesses who are already creating video content, feel like this is essential for their marketing strategy. And here’s an amazing fact: people now watch one billion hours on Youtube per day! More than 92% of Facebook users use Facebook on their mobile every day! Video consumption on mobile has increased 233% since 2013.
Why should you use videos for promoting your brand?
- Videos can lead to serious sales
Think of an explainer video that shows you how to use a product and what are its benefits. Studies show that 74% of the users who watched such a video, subsequently bought it! We all know how photos can show what a great product or service you have to offer. Imagine what happens when the photos come to life in a video!
- Videos build trust
You can’t sell without trust! Video content creates emotion and consumers feel closer to your business when they watch your videos. They don’t have to be perfect. Making a behind the scenes live video that shows your processes will make the customer feel like he knows your business! Even little imperfections in videos are great, they make your brand look more “human” and approachable. Including testimonials in your videos can really boost trust, especially if you have a short video of the actual customer expressing his or her opinion about your business.
- Videos are great for SEO
Did you know that Google loves videos? By having videos linked to your website, it’s easier to rank higher. And that’s the whole point, isn’t it? Every business wants to rank higher so it can be found by its potential customers! According to Moovly, you are 53 times more likely to show up first on Google if you have a video embedded on your website. Don’t forget to optimise your videos on Youtube for SEO by writing interesting titles and descriptions, as well as adding backlinks to your website.
- Videos get more engagement from mobile users
Most consumers watch videos on their smartphones. Youtube reports mobile video consumption rises by 100% every year. According to the Emarketer.com, smartphone video viewers worldwide will grow to 2.22 billion in 2023, from 1.68 billion in 2019
- Video marketing can show your product or service in detail
If you are launching a new product or service, you can create a video to show how it works and its benefits. You can also make a tutorial video if your products need to be assembled or how to use them. Do you provide a service? You can make a video of the steps you take so people know what to expect. You can create a video for absolutely everything, getting closer to your audience.
6. Videos engage people who are in a rush
We are living in a busy world and people have no time to read about different products or services. By creating a video, you can sell your strengths in a few seconds or minutes and transform the audience into buyers. The modern customer wants to see the product in action.
7.Video will boost your social media channels
People are inclined to share the videos on their social profiles, which will lead to more followers for your business. The better and more engaging a video is, the more chances you have to become viral. This way, you will raise your brand awareness and get more people familiar with your brand.
How to make a video for your business
- First you need to plan your video. What kind of video would you like to make? What message are you looking to send? Who is your audience? On which social channels to you want to promote it?
- Then you need a script for your video. No matter if it’s a live video or not, you need to know what you are going to show in it. So, before making a video, think of what you want it to show and in which order, who is going to be in it.
- Prepare your camera. If you’re using your smartphone to make a video make sure it’s charged and you have enough storage space on it. There is nothing more frustrating than the shooting stopping in the middle of the video due to lack of storage or battery.
- Make sure there’s no interruptions. Depending on where you are shooting the video, you need to make sure there will be nothing interfering with your shooting. So, for example, if you are making a behind the scenes live video showing people how your product is made, you may want to make people involved aware that you are streaming live.
- Shoot for the edit. A video can be made in one go or you can create a video as a compilation of shorter shots or photos, so make sure you have all the material you need before starting to edit.
- Edit your video. There are numerous apps and software that help you edit your videos. You can do it yourself or you can ask help from a professional. Video editing can take time if you want to make longer videos, with special effects or you can keep it simple and do it yourself in a few minutes.
- Promote your video. Now that you have your video it’s time to let the magic happen. Make sure you share it on all you social channels, such as Facebook, Instagram, TikTok, Youtube, Vimeo as well as your website. Be mindful that platforms have different rules regarding the length and format of the video so take that into account when you’re planning your video.
How can we help? If you’re too busy to edit your videos, you don’t know how or you simply want a professional to look after this part of the marketing, we can create videos for you. There are different types of videos that we can help with, so have a look below:
1.Presentation video
We can create a presentation video for your business. We can include details about your business and what products/services you offer, before and after photos, short videos, testimonials and contact details. Here’s an example of a presentation video we did for a carpet cleaning company in Dublin.
2.FAQ video
Do your customers ask the same questions each time? How about making an explanatory video that answers all of them? This way you can share this and save time.
3.Message video
Did something change in your business and you want to send a message to your audience? No better way to do it than a video. In the video below, we presented all the special safety measures taken by this cleaning company in the light of Covid19.
4.Story Video
Do you have a story to tell? Maybe you want to show people how your products are being made or how you delivered a great service! Do it in a video and show your audience the story of your business.
5.Customised video
Do you have an idea of a video but it’s not any of the above? Sit down for a chat with us and we’ll find a way to help! The consultation is FREE OF CHARGE and you can get professional help!