The importance of social media marketing


social media marketing


Social media presence is essential for any brand. Nowadays, a business that doesn’t have a Facebook page or an Instagram profile is basically invisible. It doesn’t matter if you have a small business or a multinational, you just have to have an online presence in order to connect and engage with your customers. There are more than three billion people using social media networks across the globe. According to Sherpa Marketing, more people follow brands on social media than follow celebrities.

People are more inclined to book a service or buy a product that they follow on Facebook, Twitter or Instagram. By engaging with its posts regularly, they feel like they know that business and they can trust the brand.

If you don’t have any social media presence or if you don’t use it enough, here are a few reasons why you should invest more in social media marketing:

1.Build Awareness

The more people bump into your brand the more inclined they will be to remember you. Creating a profile on social media networks is free and it will allow you to make people aware of your business. How much you post and engage with your audience is up to you, but the more active you are, the better results you’ll achieve. According to Lyfe Marketing, 71% of consumers are more likely to recommend a brand to others if they have a positive experience on social media.

brand awareness

2. Show Authenticity

Customers want to see unique things on your social media. Don’t make dry posts, let them see the funny part of the business, things that differentiate you from your competition. Let people see your staff at work and show them funny moments from behind the scenes. Your customers want to see the real you behind all the branding so show them the human part of the business.

3. Encourage engagement

Whether you are posting a story on Instagram or a post on Facebook, you’ll see what works better on your audience. There are different tools on these platforms, so you can make a live video, a Q&A session or engaging video content. Whichever way you prefer to engage with your audience, social media networks are guaranteed to be the quickest and easiest way to reach out to your potential customers.

4. Offer customer support

You can offer customer service support on social media platforms. This way, the customers doesn’t have to ring a customer service line and wait for ages for someone to pickup. We guarantee you that if you reply to messages or comments fairly quick, your followers will be extremely impressed and more likely to be more understanding when there is an issue. That doesn’t mean that you have to spend 24/7 on Facebook or Instagram or Twitter. You can install a chat bot to deal with the most common issues and get involved only when it’s the case. Remember to keep a friendly and positive tone when you are dealing with your followers!

social media support

5. Save money on advertising

Marketing can get very expensive, especially when you don’t really know what you’re doing. Not every business can afford huge campaigns. But on social media you get a lot of value for a small cost. $5-$10 per day can get you a lot of customers, and if you create great posts you can even grow your brand without having to pay, just with organic reach!


There are many more reasons why you should get your business on social media. If you need help with your social media networking, we are happy to help! Get in touch for a 1-2-1 social media consultancy session with one of our specialists. We can  look after your social media profiles and ads, achieving the best results for a minimum budget!